We are musicians
and we know what we want.
Potential Music is the place we, as artists, have been looking for.
We are a team of renowned engineers and songwriters whose technical abilities are only surpassed by our passion. We work efficiently and thoroughly with imagination and precision.
We are constant learners, always searching for new ways to improve our systems and processes and we remain on the cutting-edge of technology with unique innovations and the people to drive them.
We make the impossible possible time and time again. No matter what it is, give it to us and we will dissect it, analyse it and generally understand it better than anyone.
Our engineers and songwriters have worked with countless artists and have helped to grow several other studios with our extensive knowledge of gear and music.
For over 25 years JC has pursued music with intense passion and integrity, developing genres and artists far beyond their normal confines. As a producer and songwriter, his distinct approach to arrangements have led to a highly-coveted song library with hundreds of hits and masterpieces.
Adam has worked with artists throughout the world composing music from death metal to hiphop beats and more recently, avant-garde and experimental electronic music. As a principal of Potential Music, Adam oversees our web development division, A&R and anything that comes in black.
Jeremy is an expert in the design, installation and operation of sound recording equipment and software including large and small format consoles. In the studio environment, Jeremy engineers, records, edits, mixes and masters the sounds in order to realise an artist's or our producer's creative vision.
The journey began as Potential Records, a production label originially established by JC to facilitate his work as an emerging artist and musician. After 10 years of operation, Potential Music expressed interest in purchasing the label with the provision that JC and Adam, both established and prolific songwriters, would become the principals of the business.
With the provision observed, the spirit of Potential Records has remained intact and Potential Music has established success in many genres with artists and material of the highest echelon reflecting a continued pursuit of originality and a sustained expression of intellectual freedom.