A&R + Development
Artists and Repertoire
Finding talent
Our A&R division is responsible for discovering new recording artists and bringing them to the record company. We understand the current tastes of the market and are able to find artists that will be commercially successful.
Overseeing the recording process
The A&R division oversees the recording process. This includes helping the artist to schedule time in the recording studio and advising the artist on all aspects of making a high quality recording. They work with the artist to choose the best songs (i.e.repertoire) to record. For artists who do not write their own music, they will assist in finding songs and songwriters.
As the record nears completion, the A&R department works closely with the artist to determine if the record is acceptable to the record company. This may include suggesting that new songs need to be written or that some tracks need to be re-recorded. A key issue is whether the album has a single: a particular track which can be used to market the record on the radio. As Tom Petty sang in “Into the great wide open”, the industry cliche, “I don’t hear a single!” is a reference to this process.
Artist Development
So you wanna be an artist? … or an engineer or a producer or you’d just like to learn more about making music. We are professionals with years of experience who can take you to the next level, teach you to use hardware, harness the power of the software and ultimately give you the tools to realise your dreams.
Careers in the Music Business range from the creative Music Producer to the technical Audio or Sound Engineer. We will train you, in a real recording studio, with a music recording professional as your mentor. Imagine sitting in on a top music artist’s recording session. You’ll never get this kind of real-world experience in a traditional music school classroom.
Our internship was designed to impart all this knowledge and experience on an accelerated, but flexible, schedule to get you from practicing and pretending to doing it for real. The only way to get a job recording music for a living is to learn on real gear, while working on real projects under a real life audio expert. For more information on careers in the music world
Instrument Tuition
Music is a great way to express yourself. Take your your skills to the next level or learnfrom scratch. You’re never too young or old to start. Currently we offer lessons in Piano, Saxaphone, Flute, Guitar, Vocals and Bass.
Learn from our team of experts who have entensive experience in this area and are accomplished recording and performing artists. Affordable lessons for all ages and abilities. Our students will learn to play, read, write, compose and publish music.
Please email studio@potentialmusic.com to discuss your needs or request further information.
All bookings are subject to availablity.
